Speed is becoming more and more important in the internet world. A slow website is one of the biggest turns offs for a reader and don’t just believe me, Google, Amazon, Bing and Facebook have all done research on site speed and determined the faster your site is the more your readers will hang around.
You know what it’s like when you are stuck on a poor internet connection trying to load a page, imagine if that’s what readers experienced every time they loaded your website. Large images, ad widgets, cheap hosting and poorly developed themes and plugins all help to contribute to the load time of your website.
Google have always been obsessed with speed. As far back as 2010 they announced that speed was now going to be a factor in how well your website ranks within their search results.
You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests. – Google Webmaster Tools Blog
While it’s just one of the many factors that Google use to determine how a site ranks, it’s one that we can all easily improve.
Our WordPress Website Optimisation service seeks to pinpoint all of the bottlenecks on your site and get it running lean and mean. We have a checklist of items we will audit on your site including:
- Hosting Provider Performance
- Image Sizes
- Widgets, External Loading Code
- Website Caching
- WordPress Database Size
- Site Layout
- And Much More
At the beginning we will audit the site and come back to you with a list of items we feel need to be addressed. From here you decide what items you’d like us to act upon. The initial audit will included a range of metrics and speed tests which we can then use to compare with the end result. This provides you with real numbers to measure the success of our work.
If you are worried about site speed or aren’t sure if our website optimisation service is for you then check out the following two free online tools that can be used to begin evaluating your site yourself.
A good loading time for a site is on average below 3-5 seconds. If your loading time is above that then consider getting in touch with us about our optimisation service.
Image Sources: Strange Loop Network.